Resume: Haru Kobayashi

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๐Ÿ‘‹ I am a bilingual & data-driven CRM & Growth Strategist with 4+ years of experience leading large-scale marketing automation, data pipeline engineering, and cross-functional growth initiatives.

Education

๐ŸŽ“ Technical University of Munich (TUM)
MSc in Management and Digital Management
๐Ÿ“ Heilbronn, Germany
Oct 2025 - Present

๐ŸŽ“ State University of New York
BS in Business Administration, Minor in Accounting
๐Ÿ“ New York, USA
Aug 2015 - May 2019

Experience

Dip Corporation
๐Ÿ“ Tokyo, Japan
Apr 2021 - Oct 2025

Company bio:
A Japanese company that provides labor force solutions through the provision of human resource services and DX services.
Main service includes: Japanese No.1 Job board service - www.baitoru.com.

Section Manager

  • Promoted to Section Manager at the youngest age in company history, leading 7 employees and 13 contractors to execute enterprise-scale CRM and automation initiatives across multi-channel ecosystems reaching millions of users daily.
  • Reduced HR costs by 70%ย and improved operational turnaround by 30% through consolidating 13 external contractors into 4 and building in-house capabilities.
  • Automated data pipelines across AWS, GCP, and Adobe, synchronizingย 5M+ daily recordsย with 99.9% uptime and cutting campaign deployment time by 90%.

CRM & Growth Strategist

  • Drove a 120% increase in conversion rate (CVR)ย by designing and executing data-driven multi-channel campaigns, optimizing delivery workflows exceeding 1.2M emails per day.
  • Built end-to-end in-house marketing operations, including HTML/CSS development, customer journey orchestration, and CSV data integration,ย enabling agile experimentation for new product launches.
  • Optimized audience targetingย through A/B testing, behavioral segmentation, and ROI tracking, improving campaign ROI by 45% and reducing CPA by 25%.

J-Exim Inc.
๐Ÿ“ California, United States
Sep 2019 - Present

Sales Associate

  • Streamlined quoting and sourcing workflowsย by developing automated Excel/VBA and Python tools, reducing manual processing time by 40%.
  • Partnered with Sales and Presales teamsย to coordinate regional capacity and access sourcing, improving quote accuracy and lead time efficiency.
  • Built and maintained vendor databasesย across APAC and EMEA, enabling faster procurement cycles and consistent pricing visibility.

Skills

CategorySkills
CRM / MASalesforce, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO)
Data & CloudAWS (S3, Lambda), GCP (BigQuery, Cloud Run, Cloud Scheduler), SQL, Python
AutomationVBA, Google Apps Script, Power Automate
Marketing AnalyticsA/B Testing, ROI Modeling, Segmentation, KPI Framework Design
LanguagesEnglish, Japanese, German (A1)
OtherHTML/CSS, Excel Advanced Modeling, Data Visualization (Looker Studio)

Articles and Talks

Chosen as an “Adobe Adovocatesโ€ in 2025๐Ÿ†

Adobe Adovocatesโ€

https://business.adobe.com/jp/blog/the-latest/dx-adobe-experience-cloud-2025-japan-adobe-advocates


Hobby

  • Playing Tennis
  • Reading

Thank you for scrolling this far๐Ÿ˜†ย  I hope to see you very soon ๐Ÿ’“

download PDF version here ๐Ÿ˜„